Spring 2024
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3234. Opportunity Generation, Assessment, and Promotion
Also offered as: MENT 3234
3.00 credits
Prerequisites: Open only to non-business students of junior or higher status. It is highly recommended that students take BADM 3740 or MENT 3101, and ACCT or BADM 2101 prior to BADM 3234.
Grading Basis: Graded
A hands-on experience in opportunity development, exposing students to three distinct modules. The first, creativity and innovation, stimulates the flow of ideas. The second, feasibility analysis, runs these ideas through a comprehensive assessment framework. The third module, getting the first customer, focuses on the initial sales and marketing process needed to get the idea off the ground. Formerly offered as MGMT 3234.
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