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Spring 2024
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3730. Digital Consumer Behavior

3.00 credits

Prerequisites: DMD 2700, which may be taken concurrently; open to Digital Media and Design majors only, others by instructor consent. Recommended preparation: DMD 1002 and 1102, STAT 1000Q or higher.

Grading Basis: Graded

Explores and analyzes the changes in consumer decision-making and behavior in today's digital world.

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