Online Courses – Spring

Spring 2026
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Online Courses – Spring MKTG 5251

5251. Marketing and Digital Analytics

3.00 credits

Prerequisites: Open only to MBA, M.S. in Social Responsibility and Impact in Business, and MS BAPM students, others with consent.

Grading Basis: Graded

This course provides an understanding of how marketing and digital analytics can be used to gain insights and make marketing decisions. Students learn how to use analytics to discover customer needs, satisfy customer preferences, predict customer behavior, and allocate media and communication resources. Students gain hands-on experience designing, conducting, and communicating results of analytics initiatives.

Last Refreshed: 09-FEB-26 05.20.13.353207 AM
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Section Class Number Notes Instructor Enrollment Session Instruction Mode
730 11546 Sottile, Gregory 70/70 Reg Online Asynchronous