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3452. Professional Selling
Also offered as: MKTG 3452
3.00 credits
Prerequisites: MKTG 3101 or BADM 3750 or ARE 3222 or COMM 3510; open only to non-business students of junior or higher status.
Grading Basis: Graded
This course provides an introduction to the role of professional selling in generating customer demand and delivering compelling customer experiences as part of the marketing mix. Students learn concepts and skills to create mutual value at each stage of the sales process, with a focus on business-to-business marketing contexts. Students gain experience interacting virtually with clients and colleagues and practice these skills in an integrated manner to win orders for an organization.
Last Refreshed: 20-MAR-26 05.20.06.515083 AM
| Enrollment Data | Section | Class Number | Notes | Instructor | Enrollment | Session | Instruction Mode |
|---|---|---|---|---|---|---|---|
| 1268 4180 1 001 | 001 | 4180 | Request Enrollment Permission by completing: http://undergrad.business.uconn.edu/permission-number-request-form/ | Shannon, Richard | 0/8 | Reg | Online Synchronous |
| 1268 4181 1 301 | 301 | 4181 | Shannon, Richard | 0/2 | Reg | Online Synchronous | |
| 1268 4182 1 701 | 701 | 4182 | Shannon, Richard | 0/2 | Reg | Online Synchronous | |
| 1268 4183 1 801 | 801 | 4183 | Shannon, Richard | 0/2 | Reg | Online Synchronous |