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2237. Personal Brand Management

Also offered as: BADM 2237

3.00 credits

Prerequisites: Open only to business majors.

Grading Basis: Graded

Introduction to building, leveraging, and managing a personal brand; concepts and perspectives relevant to any student looking to build a personal brand and business. Students will learn how to: 1) apply emotional intelligence and understand the importance of embracing a diversity of cultures, acting with authenticity, and demonstrating environmental awareness; 2) analyze their personal strengths, weaknesses, opportunities, and threats; 3) create a marketing plan that positions themselves toward target customers and businesses through relevant media channels and messaging; and 4) evaluate their personal brand marketing plan over time.


Last Refreshed: 30-MAY-25 05.20.21.069200 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Section Class Number Notes Instructor Enrollment Session Instruction Mode
301 9384 Harris, Wynd 0/3 Reg Online Synchronous
701 9385 Harris, Wynd 1/5 Reg Online Synchronous
801 9386 Harris, Wynd 0/5 Reg Online Synchronous