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2237. Personal Brand Management
Also offered as: BADM 2237
3.00 credits
Prerequisites: Open only to business majors.
Grading Basis: Graded
Introduction to building, leveraging, and managing a personal brand; concepts and perspectives relevant to any student looking to build a personal brand and business. Students will learn how to: 1) apply emotional intelligence and understand the importance of embracing a diversity of cultures, acting with authenticity, and demonstrating environmental awareness; 2) analyze their personal strengths, weaknesses, opportunities, and threats; 3) create a marketing plan that positions themselves toward target customers and businesses through relevant media channels and messaging; and 4) evaluate their personal brand marketing plan over time.
Last Refreshed: 30-MAY-25 05.20.21.069200 AM
Enrollment Data | Section | Class Number | Notes | Instructor | Enrollment | Session | Instruction Mode |
---|---|---|---|---|---|---|---|
1258 9384 1 301 | 301 | 9384 | Harris, Wynd | 0/3 | Reg | Online Synchronous | |
1258 9385 1 701 | 701 | 9385 | Harris, Wynd | 1/5 | Reg | Online Synchronous | |
1258 9386 1 801 | 801 | 9386 | Harris, Wynd | 0/5 | Reg | Online Synchronous |