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Fall 2024 Online Courses
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Online Courses – Fall MKTG 3258

3258. Marketing Strategy for Environmental and Social Impact

Also offered as: BADM 3258

3.00 credits

Prerequisites:

Grading Basis: Graded

This course examines strategic marketing decisions associated with creating and serving customer demand for products and services with positive social and environmental impact. Students learn to assess and plan for organization and market readiness to make and adopt such offerings and to go to market with impactful and authentic products, services, brands, and customer experiences. Students gain experience researching and presenting current readiness, designing, and positioning potential offers to connect with targeted customer segments, and developing creative briefs to guide potential promotional campaigns.

Last Refreshed: 02-JAN-25 05.20.24.288918 AM
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Section Class Number Notes Instructor Enrollment Session Instruction Mode
001 11393 Caravella, Mary 5/27 Reg Online Synchronous