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5115. Marketing Management
3.00 credits
Prerequisites:
Grading Basis: Graded
This course provides an introduction to key marketing concepts of interest to all business managers. Students learn to think strategically about customers and competition and develop an understanding of how firms manage products, prices, channels and promotions in an integrated manner. Students gain experience identifying opportunities and threats in the market environment, and making segmenting, targeting, and positioning decisions.
Last Refreshed: 02-JAN-25 05.20.24.288918 AM
| Enrollment Data | Section | Class Number | Notes | Instructor | Enrollment | Session | Instruction Mode |
|---|---|---|---|---|---|---|---|
| 1248 1029 1 712 | 712 | 1029 | Srinivasan, Narasimhan | 64/65 | Reg | Online Asynchronous | |
| 1248 1030 1 713 | 713 | 1030 | This class will meet on the following Mondays fr4om 7:15pm-8:30pm: 8/26, 9/16, 9/30, 10/14, 10/28, 11/11, 12/2 | Caravella, Mary | 65/65 | Reg | Online Blended |