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5230. New Product and Service Innovation Management
3.00 credits
Prerequisites: MKTG 5115, or MKTG 5181 and MKTG 5182.
Grading Basis: Graded
This course provides strategies and tools to develop and commercialize new products. Students learn how to evaluate new product ideas, integrate cross-functional innovation processes, allocate new product investments, accelerate new product commercialization, and forecast sales of new products. Students gain experience developing and evaluating new product concepts.
Last Refreshed: 04-APR-25 05.20.16.778037 AM
Enrollment Data |
Section |
Class Number |
Notes |
Instructor |
Enrollment |
Session |
Instruction Mode |
|---|---|---|---|---|---|---|---|
| 1258 13554 1 730 | 730 | 13554 | Mitra, Debanjan | 13/20 | Reg | Online Synchronous |