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5251. Marketing and Digital Analytics
3.00 credits
Prerequisites:
Grading Basis: Graded
This course provides an understanding of how marketing and digital analytics can be used to gain insights and make marketing decisions. Students learn how to use analytics to discover customer needs, satisfy customer preferences, predict customer behavior, and allocate media and communication resources. Students gain hands-on experience designing, conducting, and communicating results of analytics initiatives.
Last Refreshed: 02-JAN-25 05.20.24.288918 AM
| Enrollment Data | Section | Class Number | Notes | Instructor | Enrollment | Session | Instruction Mode |
|---|---|---|---|---|---|---|---|
| 1248 1032 1 712 | 712 | 1032 | Sottile, Gregory | 38/40 | Reg | Online Asynchronous |