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5665. Digital Marketing

3.00 credits

Prerequisites:

Grading Basis: Graded

This course provides a framework and tools to develop winning digital marketing strategies. Students learn how to evaluate digital marketing environments, construct and interpret digital analytics, and design social media strategies in pursuit of long and short-range marketing goals. Students gain experience analyzing and developing integrated digital marketing strategies.


Last Refreshed: 02-JAN-25 05.20.24.288918 AM
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Section Class Number Notes Instructor Enrollment Session Instruction Mode
713 14906 Ryan, William 2/2 Reg Online Asynchronous