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5665. Digital Marketing
3.00 credits
Prerequisites: MKTG 5115, which may be taken concurrently.
Grading Basis: Graded
This course provides a framework and tools to develop winning digital marketing strategies. Students learn how to evaluate digital marketing environments, construct and interpret digital analytics, and design social media strategies in pursuit of long and short-range marketing goals. Students gain experience analyzing and developing integrated digital marketing strategies.
Last Refreshed: 08-APR-26 05.20.10.375951 AM
| Enrollment Data | Section | Class Number | Notes | Instructor | Enrollment | Session | Instruction Mode |
|---|---|---|---|---|---|---|---|
| 1268 8196 1 730 | 730 | 8196 | This class will meet online on Wednesday 09/02, 09/16, 09/30, 10/14, 10/28, 11/11, & 12/09 from 7pm-8:30pm. The rest of the work will be online asynchronous | Gu, Jane | 34/45 | Reg | Online Blended |