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5665. Digital Marketing
3.00 credits
Prerequisites: MKTG 5115, or MKTG 5181 and MKTG 5182.
Grading Basis: Graded
This course provides a framework and tools to develop winning digital marketing strategies. Students learn how to evaluate digital marketing environments, construct and interpret digital analytics, and design social media strategies in pursuit of long and short-range marketing goals. Students gain experience analyzing and developing integrated digital marketing strategies.
Last Refreshed: 23-MAY-25 05.20.27.844120 AM
| Enrollment Data | Section | Class Number | Notes | Instructor | Enrollment | Session | Instruction Mode |
|---|---|---|---|---|---|---|---|
| 1258 8635 1 730 | 730 | 8635 | This class will met on the following Wednesdays from 7pm-8:30pm: 08/27, 9/10, 9/24, 10/08, 10/22, 11/05, 12/03 | Gu, Jane | 14/20 | Reg | Online Blended |