Online Courses – Fall

Fall 2024 Online Courses
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Online Courses – Fall MKTG 5665

5665. Digital Marketing

3.00 credits

Prerequisites: MKTG 5115, or MKTG 5181 and MKTG 5182.

Grading Basis: Graded

This course provides a framework and tools to develop winning digital marketing strategies. Students learn how to evaluate digital marketing environments, construct and interpret digital analytics, and design social media strategies in pursuit of long and short-range marketing goals. Students gain experience analyzing and developing integrated digital marketing strategies.

Last Refreshed: 26-APR-24 05.20.16.357506 AM
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Section Class Number Notes Instructor Enrollment Session Instruction Mode
712 1031 Gu, Jane 5/40 Reg Online Synchronous