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5510. Web Analytics
3.00 credits
Prerequisites: OPIM 5604; open only to MBA and MSBAPM students, others with consent. Not open for credits who have passed OPIM 5894 when offered as Web Analytics.
Grading Basis: Graded
Introduction to key concepts, techniques, and tools for analyzing web data to derive actionable customer intelligence, develop digital marketing strategies and evaluate their impacts. Clickstream tracking, search engine analytics, digital experiments, and social analytics.
Last Refreshed: 03-APR-25 05.20.08.649495 AM
| Enrollment Data | Section | Class Number | Notes | Instructor | Enrollment | Session | Instruction Mode |
|---|---|---|---|---|---|---|---|
| 1258 8487 1 712 | 712 | 8487 | Li, Xinxin | 3/46 | Reg | Online Synchronous |