Spring 2024
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3661. Marketing and Digital Analytics
Also offered as: MKTG 3661
3.00 credits
Prerequisites: MKTG 3101 or BADM 3750; open only to non-business students of junior or higher status.
Grading Basis: Graded
This course provides an advanced understanding of how to analyze data to gain insights in digital marketing. Students learn to select appropriate analytical tools, conduct analyses, and extract insights from data analysis to support managerial decision making. Students gain hands-on computer-based experience with basic and advanced analytical tools, analyzing digital data sets, and making marketing decisions.
Last Refreshed: 19-APR-24 05.20.07.775487 AM
| Enrollment Data | Section | Class Number | Notes | Instructor | Enrollment | Session | Instruction Mode |
|---|---|---|---|---|---|---|---|
| 1243 10852 1 001 | 001 | 10852 | Sottile, Gregory | 11/10 | Reg | Online Synchronous | |
| 1243 12181 1 331 | 331 | 12181 | Sottile, Gregory | 0/1 | Reg | Online Synchronous | |
| 1243 12600 1 701 | 701 | 12600 | Sottile, Gregory | 0/1 | Reg | Online Synchronous | |
| 1243 13031 1 881 | 881 | 13031 | Sottile, Gregory | 2/2 | Reg | Online Synchronous |