Spring 2025
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5123. Marketing the Arts
3.00 credits
Prerequisites:
Grading Basis: Graded
Build knowledge of marketing theories, approaches, and methodologies that are used across all industries and then highlight their application for the arts. Develop an understanding of the following areas: analysis of the competitive environment; developing audience insight and segmentation; positioning and targeting a unique value proposition; developing and delivering the unique value proposition; and evaluating the performance of techniques.
Last Refreshed: 20-DEC-24 05.20.17.275138 AM
| Enrollment Data | Section | Class Number | Notes | Instructor | Enrollment | Session | Instruction Mode |
|---|---|---|---|---|---|---|---|
| 1253 8031 1 001 | 001 | 8031 | Kitchen, Heather | 3/30 | Reg | Online Asynchronous |