Spring 2024
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5123. Marketing the Arts
3.00 credits
Prerequisites: None.
Grading Basis: Graded
Build knowledge of marketing theories, approaches, and methodologies that are used across all industries and then highlight their application for the arts. Develop an understanding of the following areas: analysis of the competitive environment; developing audience insight and segmentation; positioning and targeting a unique value proposition; developing and delivering the unique value proposition; and evaluating the performance of techniques.
Last Refreshed: 23-APR-24 05.21.45.647850 AM
Enrollment Data | Section | Class Number | Notes | Instructor | Enrollment | Session | Instruction Mode |
---|---|---|---|---|---|---|---|
1243 6161 1 001 | 001 | 6161 | Kitchen, Heather | 2/30 | Reg | Online Asynchronous |