Spring 2024
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3208. Consumer Behavior
3.00 credits
Prerequisites: MKTG 3101 or BADM 3750; open only to Business majors of junior or higher status.
Grading Basis: Graded
This course provides an introduction to consumer behavior and its underlying psychological processes. Students learn to apply social science concepts to gain insights into consumer behavior. Students gain experience applying consumer behavior concepts to develop firm strategies and to be better consumers.
Last Refreshed: 18-APR-24 05.20.14.350110 AM
| Enrollment Data | Section | Class Number | Notes | Instructor | Enrollment | Session | Instruction Mode |
|---|---|---|---|---|---|---|---|
| 1243 12097 1 331 | 331 | 12097 | Bailey, Heidi | 2/10 | Reg | Online Synchronous | |
| 1243 12503 1 701 | 701 | 12503 | Bailey, Heidi | 7/10 | Reg | Online Synchronous | |
| 1243 12882 1 881 | 881 | 12882 | Bailey, Heidi | 12/20 | Reg | Online Synchronous |