Spring 2025
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3260. Marketing Research
3.00 credits
Prerequisites:
Grading Basis: Graded
This course provides an introduction to obtaining and using data to gain marketing insights. Students learn to translate managerial problems into research questions and identify and apply appropriate methods to collect and analyze data. Students gain hands-on computer-based experience analyzing marketing data, interpreting analyses, and communicating findings to aid managerial decision making.
Last Refreshed: 20-DEC-24 05.20.17.275138 AM
| Enrollment Data | Section | Class Number | Notes | Instructor | Enrollment | Session | Instruction Mode |
|---|---|---|---|---|---|---|---|
| 1253 9143 1 331 | 331 | 9143 | Srinivasan, Narasimhan | 3/7 | Reg | Online Asynchronous | |
| 1253 9144 1 701 | 701 | 9144 | Srinivasan, Narasimhan | 9/11 | Reg | Online Asynchronous | |
| 1253 9145 1 881 | 881 | 9145 | Srinivasan, Narasimhan | 9/15 | Reg | Online Asynchronous |