Online Courses – Spring

Spring 2025
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Online Courses – Spring MKTG 3452

3452. Professional Selling

Also offered as: BADM 3452

3.00 credits

Prerequisites:

Grading Basis: Graded

This course provides an introduction to the role of professional selling in generating customer demand and delivering compelling customer experiences as part of the marketing mix. Students learn concepts and skills to create mutual value at each stage of the sales process, with a focus on business-to-business marketing contexts. Students gain experience interacting virtually with clients and colleagues and practice these skills in an integrated manner to win orders for an organization.

Last Refreshed: 20-DEC-24 05.20.17.275138 AM
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Section Class Number Notes Instructor Enrollment Session Instruction Mode
001 9131 Shannon, Richard 20/25 Reg Online Synchronous