Online Courses – Spring

Spring 2024
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Online Courses – Spring MKTG 3452

3452. Professional Selling

Also offered as: BADM 3452

3.00 credits

Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.

Grading Basis: Graded

This course provides an introduction to the role of professional selling in generating customer demand and delivering compelling customer experiences as part of the marketing mix. Students learn concepts and skills to create mutual value at each stage of the sales process, with a focus on business-to-business marketing contexts. Students gain experience interacting virtually with clients and colleagues and practice these skills in an integrated manner to win orders for an organization.

Last Refreshed: 25-APR-24 05.20.27.822686 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Section Class Number Notes Instructor Enrollment Session Instruction Mode
001 10839 Shannon, Richard 11/34 Reg Online Synchronous