Spring 2025
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5115. Marketing Management
3.00 credits
Prerequisites:
Grading Basis: Graded
This course provides an introduction to key marketing concepts of interest to all business managers. Students learn to think strategically about customers and competition and develop an understanding of how firms manage products, prices, channels and promotions in an integrated manner. Students gain experience identifying opportunities and threats in the market environment, and making segmenting, targeting, and positioning decisions.
Last Refreshed: 20-DEC-24 05.20.17.275138 AM
| Enrollment Data | Section | Class Number | Notes | Instructor | Enrollment | Session | Instruction Mode |
|---|---|---|---|---|---|---|---|
| 1253 11514 1 730 | 730 | 11514 | Srinivasan, Narasimhan | 71/75 | Reg | Online Asynchronous | |
| 1253 11515 1 740 | 740 | 11515 | This class is open to OMBA cohort students ONLY | Caravella, Mary | 32/45 | Reg | Online Blended |