Online Courses – Spring

Spring 2024
Click a course to see details such as class number.

Click to see the list of available syllabi  - Contact the instructor directly for courses that do not have a syllabus link.

Are you interested in becoming a Non-degree or Visiting Student?
See: Non-degree page.

Instructors, to include a link to your class syllabus, see: "Providing Syllabus Links to eCampus for Online Course Listing Pages."

 

Register for courses in Student Admin.

5115. Marketing Management

3.00 credits

Prerequisites: Open only to MBA, M.S. in Social Responsibility and Impact in Business, MSBAPM, and MS Data Science students, others with consent. Not open to students who have passed MKTG 5182.

Grading Basis: Graded

This course provides an introduction to key marketing concepts of interest to all business managers. Students learn to think strategically about customers and competition and develop an understanding of how firms manage products, prices, channels and promotions in an integrated manner. Students gain experience identifying opportunities and threats in the market environment, and making segmenting, targeting, and positioning decisions.


Last Refreshed: 28-MAR-24 05.20.12.635703 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Section Class Number Notes Instructor Enrollment Session Instruction Mode
740 11354 This class is open to OMBA Cohort students only Caravella, Mary 72/45 Reg Online Synchronous