Online Courses – Spring

Spring 2024
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Online Courses – Spring MKTG 5251

5251. Marketing and Digital Analytics

3.00 credits

Prerequisites: MKTG 5115, or MKTG 5181 and MKTG 5182; others with consent.

Grading Basis: Graded

This course provides an understanding of how marketing and digital analytics can be used to gain insights and make marketing decisions. Students learn how to use analytics to discover customer needs, satisfy customer preferences, predict customer behavior, and allocate media and communication resources. Students gain hands-on experience designing, conducting, and communicating results of analytics initiatives.

Last Refreshed: 26-APR-24 05.20.16.357506 AM
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Section Class Number Notes Instructor Enrollment Session Instruction Mode
712 11358 Sottile, Gregory 26/45 Reg Online Asynchronous