Spring 2025
Click a course to see details such as class number.
See available syllabi by logging into https://syllabus.uconn.edu
(Contact the instructor directly for courses that do not have a syllabus link.)
Are you interested in becoming a Non-degree or Visiting Student?
See: Non-degree page.
Instructors, to include a link to your class syllabus, see: "Providing Syllabus Links to eCampus for Online Course Listing Pages."
Register for courses in Student Admin.
5258. Marketing Strategy for Environmental and Social Impact
3.00 credits
Prerequisites:
Grading Basis: Graded
This course examines strategic marketing decisions associated with creating and serving customer demand for products and services with positive social and environmental impact. Students learn to assess and plan for organization and market readiness to make and adopt such offerings and to go to market with impactful and authentic products, services, brands, and customer experiences. Students gain experience researching and presenting current readiness, designing, and positioning potential offers to connect with targeted customer segments, and developing creative briefs to guide potential promotional campaigns.
Last Refreshed: 20-DEC-24 05.20.17.275138 AM
| Enrollment Data | Section | Class Number | Notes | Instructor | Enrollment | Session | Instruction Mode |
|---|---|---|---|---|---|---|---|
| 1253 13846 1 001 | 001 | 13846 | Caravella, Mary | 3/5 | Reg | Online Blended | |
| 1253 11528 1 730 | 730 | 11528 | Caravella, Mary | 12/20 | Reg | Online Blended |