Summer 2024
Click a course for additional information.
Click to see the list of available syllabi - Contact the instructor directly for courses that do not have a syllabus link.
Are you interested in becoming a Non-degree or Visiting Student?
See: Non-degree page.
Instructors, to include a link to your class syllabus, see: "Providing Syllabus Links to eCampus for Online Course Listing Pages."
Register for courses in Student Admin.
3750. Introduction to Marketing Management
Also offered as: MKTG 3101
3.00 credits
Prerequisites: C in ACCT 2001; ECON 1200, or ECON 1201 and 1202, or ARE 1150 and ECON 1202; ENGL 1007 or ENGL 1010 or ENGL 1011; MATH 1070Q and 1071Q; or MATH 1131Q and MATH 1070Q or MATH 1132Q; STAT 1000Q or 1100Q; open only to junior or higher non-business majors. May not be taken out of sequence after certain MKTG or BADM courses.
Grading Basis: Graded
This course provides an introduction to key marketing principles and the foundation for advanced marketing electives. Students learn to explain the role of marketing in organizations, evaluate strategies and formulate recommendations. Students gain experience in using data to develop and effectively communicate marketing decisions.
Last Refreshed: 26-APR-24 05.20.16.357506 AM
| Enrollment Data | Section | Class Number | Notes | Instructor | Enrollment | Session | Instruction Mode |
|---|---|---|---|---|---|---|---|
| 1245 1548 SS1 010 | 010 | 1548 | Ryan, William | 5/5 | SS1 | Online Synchronous | |
| 1245 2080 SS1 011 | 011 | 2080 | Srinivasan, Narasimhan | 1/5 | SS1 | Online Asynchronous |