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Summer 2025
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Online Courses – Summer BADM 3750

3750. Introduction to Marketing Management

Also offered as: MKTG 3101

3.00 credits

Prerequisites:

Grading Basis: Graded

This course provides an introduction to key marketing principles and the foundation for advanced marketing electives. Students learn to explain the role of marketing in organizations, evaluate strategies and formulate recommendations. Students gain experience in using data to develop and effectively communicate marketing decisions.

Last Refreshed: 02-JAN-25 05.20.24.288918 AM
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Section Class Number Notes Instructor Enrollment Session Instruction Mode
011 1200 0/5 SS1 Online Asynchronous