Summer 2025
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5650. Strategic Brand Management
3.00 credits
Prerequisites: MKTG 5115, or MKTG 5181 and 5182.
Grading Basis: Graded
This course provides a framework and tools to build, leverage, and enhance brand equity. Students learn to design brands and brand extensions, build brand communities, measure brand assets, and evaluate brand performance. Students gain knowledge and experience designing branding strategies.
Last Refreshed: 12-MAR-25 05.20.26.568082 AM
| Enrollment Data | Section | Class Number | Notes | Instructor | Enrollment | Session | Instruction Mode |
|---|---|---|---|---|---|---|---|
| 1255 2037 AS2 730 | 730 | 2037 | Harris, Wynd | 0/45 | AS2 | Online Blended |