Summer 2024
Click a course for additional information.
Click to see the list of available syllabi - Contact the instructor directly for courses that do not have a syllabus link.
Are you interested in becoming a Non-degree or Visiting Student?
See: Non-degree page.
Instructors, to include a link to your class syllabus, see: "Providing Syllabus Links to eCampus for Online Course Listing Pages."
Register for courses in Student Admin.
5650. Strategic Brand Management
3.00 credits
Prerequisites: MKTG 5115, or MKTG 5181 and 5182.
Grading Basis: Graded
This course provides a framework and tools to build, leverage, and enhance brand equity. Students learn to design brands and brand extensions, build brand communities, measure brand assets, and evaluate brand performance. Students gain knowledge and experience designing branding strategies.
Last Refreshed: 26-APR-24 05.20.16.357506 AM
| Enrollment Data | Section | Class Number | Notes | Instructor | Enrollment | Session | Instruction Mode |
|---|---|---|---|---|---|---|---|
| 1245 1823 AS2 712 | 712 | 1823 | Harris, Wynd | 21/45 | AS2 | Online Blended |