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3750. Introduction to Marketing Management

Also offered as: MKTG 3101

3.00 credits

Prerequisites:

Grading Basis: Graded

This course provides an introduction to key marketing principles and the foundation for advanced marketing electives. Students learn to explain the role of marketing in organizations, evaluate strategies and formulate recommendations. Students gain experience in using data to develop and effectively communicate marketing decisions.


Last Refreshed: 02-JAN-25 05.20.24.288918 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Section Class Number Notes Instructor Enrollment Session Instruction Mode
001 8931 Srinivasan, Narasimhan 28/30 Reg Online Asynchronous
303 8932 Srinivasan, Narasimhan 4/5 Reg Online Asynchronous
703 8934 Srinivasan, Narasimhan 4/5 Reg Online Asynchronous
803 8936 Srinivasan, Narasimhan 4/5 Reg Online Asynchronous