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3101. Introduction to Marketing Management

Also offered as: BADM 3750

3.00 credits

Prerequisites:

Grading Basis: Graded

This course provides an introduction to key marketing principles and the foundation for advanced marketing electives. Students learn to explain the role of marketing in organizations, evaluate strategies and formulate recommendations. Students gain experience in using data to develop and effectively communicate marketing decisions.


Last Refreshed: 02-JAN-25 05.20.24.288918 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Section Class Number Notes Instructor Enrollment Session Instruction Mode
001D 8911 Herd, Kelly 5/7 Reg Online Asynchronous
008D 8916 Herd, Kelly 5/7 Reg Online Asynchronous
014D 8921 Herd, Kelly
Bailey, Heidi
5/7 Reg Online Asynchronous
016D 8924 Herd, Kelly
Pancras, Joseph
4/7 Reg Online Asynchronous
702D 8927 Herd, Kelly
Bailey, Heidi
0/2 Reg Online Asynchronous
802D 8930 Herd, Kelly
Harris, Wynd
3/2 Reg Online Asynchronous