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Fall 2026 Online Courses
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Online Courses – Fall MKTG 3101

3101. Introduction to Marketing Management

Also offered as: BADM 3750

3.00 credits

Prerequisites: ACCT 2001; ECON 1200, or ECON 1201 and 1202, or ARE 1150 and ECON 1202; ENGL 1007 or ENGL 1010 or ENGL 1011; MATH 1070Q and 1071Q; or MATH 1131Q and MATH 1070Q or MATH 1132Q; STAT 1000Q or 1100Q; open only to business majors with 40 or more credits. May not be taken out of sequence after certain MKTG or BADM courses.

Grading Basis: Graded

This course provides an introduction to key marketing principles and the foundation for advanced marketing electives. Students learn to explain the role of marketing in organizations, evaluate strategies and formulate recommendations. Students gain experience in using data to develop and effectively communicate marketing decisions.

Last Refreshed: 27-MAR-26 05.21.43.004462 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Section Class Number Notes Instructor Enrollment Session Instruction Mode
004D 4147 Herd, Kelly 2/8 Reg Online Asynchronous
006D 11795 Herd, Kelly
Spencer, Madison		 3/8 Reg Online Asynchronous
008D 4151 Herd, Kelly
Pancras, Joseph		 1/8 Reg Online Asynchronous
009 4152 40/40 Reg Online Asynchronous
014D 4156 Herd, Kelly
Bailey, Heidi		 2/8 Reg Online Asynchronous
702D 4162 Herd, Kelly
Ponnaiya, Sanjay		 0/2 Reg Online Asynchronous
802D 4165 Herd, Kelly
Harris, Wynd		 0/2 Reg Online Asynchronous