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3757. Strategic Brand Management

Also offered as: MKTG 3757

3.00 credits

Prerequisites:

Grading Basis: Graded

This course provides an introduction to building, leveraging, and enhancing brand equity and making strategic brand decisions. Students learn to design brands, build brand communities, measure brand performance, manage a brand portfolio, and conduct brand assessments.


Last Refreshed: 02-JAN-25 05.20.24.288918 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Section Class Number Notes Instructor Enrollment Session Instruction Mode
301 8980 Harris, Wynd 0/2 Reg Online Synchronous
701 8981 Harris, Wynd 2/4 Reg Online Synchronous
801 8982 Harris, Wynd 0/4 Reg Online Synchronous