Fall 2024 Online Courses
Click a course to see details such as class number.
Click to see the list of available syllabi - Contact the instructor directly for courses that do not have a syllabus link.
Are you interested in becoming a Non-degree or Visiting Student?
See: Non-degree page.
Instructors, to include a link to your class syllabus, see: "Providing Syllabus Links to eCampus for Online Course Listing Pages."
Register for courses in Student Admin
3757. Strategic Brand Management
Also offered as: MKTG 3757
3.00 credits
Prerequisites: MKTG 3101 or BADM 3750; open only to non-business students of junior or higher status.
Grading Basis: Graded
This course provides an introduction to building, leveraging, and enhancing brand equity and making strategic brand decisions. Students learn to design brands, build brand communities, measure brand performance, manage a brand portfolio, and conduct brand assessments.
Last Refreshed: 19-APR-24 05.20.07.775487 AM
| Enrollment Data | Section | Class Number | Notes | Instructor | Enrollment | Session | Instruction Mode |
|---|---|---|---|---|---|---|---|
| 1248 8980 1 301 | 301 | 8980 | Harris, Wynd | 0/2 | Reg | Online Synchronous | |
| 1248 8981 1 701 | 701 | 8981 | Harris, Wynd | 2/4 | Reg | Online Synchronous | |
| 1248 8982 1 801 | 801 | 8982 | Harris, Wynd | 0/4 | Reg | Online Synchronous |