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3757. Strategic Brand Management
Also offered as: BADM 3757
3.00 credits
Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.
Grading Basis: Graded
This course provides an introduction to building, leveraging, and enhancing brand equity and making strategic brand decisions. Students learn to design brands, build brand communities, measure brand performance, manage a brand portfolio, and conduct brand assessments.
Last Refreshed: 08-APR-26 05.20.10.375951 AM
| Enrollment Data | Section | Class Number | Notes | Instructor | Enrollment | Session | Instruction Mode |
|---|---|---|---|---|---|---|---|
| 1268 4218 1 001 | 001 | 4218 | Harris, Wynd | 11/10 | Reg | Online Synchronous | |
| 1268 4219 1 301 | 301 | 4219 | Harris, Wynd | 0/3 | Reg | Online Synchronous | |
| 1268 4220 1 701 | 701 | 4220 | Harris, Wynd | 1/8 | Reg | Online Synchronous | |
| 1268 4221 1 801 | 801 | 4221 | Harris, Wynd | 4/10 | Reg | Online Synchronous |