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3665. Digital Marketing
Also offered as: BADM 3665
3.00 credits
Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.
Grading Basis: Graded
This course provides an introduction to digital marketing strategies. Students learn to align digital marketing strategies with companies' overall marketing goals, and to understand the major tools of digital marketing, such as web research, analytics, search engine optimization, online ads, and social media. Students gain experience developing, implementing, and evaluating digital marketing strategies.
Last Refreshed: 19-APR-24 05.20.07.775487 AM
Enrollment Data | Section | Class Number | Notes | Instructor | Enrollment | Session | Instruction Mode |
---|---|---|---|---|---|---|---|
1248 8947 1 301 | 301 | 8947 | Ryan, William | 7/10 | Reg | Online Asynchronous | |
1248 8948 1 701 | 701 | 8948 | Ryan, William | 5/12 | Reg | Online Asynchronous | |
1248 8949 1 801 | 801 | 8949 | Ryan, William | 12/12 | Reg | Online Asynchronous |