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3750. Introduction to Marketing Management

Also offered as: MKTG 3101

3.00 credits

Prerequisites: C in ACCT 2001; ECON 1200 or 1201/1202; ENGL 1007/1010/1011/2011; MATH 1070/1071, or 1131 and 1070/1132, or 1125,1126 and 1132/1070; STAT 1000 or 1100; open to non-BUSN jrs+. No out of sequence BADM 3625, 3753, 3757.

Grading Basis: Graded

This course provides an introduction to key marketing principles and the foundation for advanced marketing electives. Students learn to explain the role of marketing in organizations, evaluate strategies and formulate recommendations. Students gain experience in using data to develop and effectively communicate marketing decisions.


Last Refreshed: 29-MAR-24 05.20.11.748914 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Section Class Number Notes Instructor Enrollment Session Instruction Mode
001 10834 Srinivasan, Narasimhan 30/35 Reg Online Asynchronous
331 12096 Srinivasan, Narasimhan 3/5 Reg Online Synchronous
701 12502 Srinivasan, Narasimhan 1/1 Reg Online Synchronous