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3750. Introduction to Marketing Management

Also offered as: MKTG 3101

3.00 credits

Prerequisites:

Grading Basis: Graded

This course provides an introduction to key marketing principles and the foundation for advanced marketing electives. Students learn to explain the role of marketing in organizations, evaluate strategies and formulate recommendations. Students gain experience in using data to develop and effectively communicate marketing decisions.


Last Refreshed: 27-DEC-24 05.20.14.637395 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Section Class Number Notes Instructor Enrollment Session Instruction Mode
001 9119 Srinivasan, Narasimhan 36/35 Reg Online Asynchronous
333 9121 Srinivasan, Narasimhan 1/5 Reg Online Asynchronous
703 9123 Srinivasan, Narasimhan 2/5 Reg Online Asynchronous
883 9125 Srinivasan, Narasimhan 5/5 Reg Online Asynchronous