Spring 2024
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3101. Introduction to Marketing Management
Also offered as: BADM 3750
3.00 credits
Prerequisites: ACCT 2001; ECON 1200, or ECON 1201 and 1202, or ARE 1150 and ECON 1202; ENGL 1007 or ENGL 1010 or ENGL 1011; MATH 1070Q and 1071Q; or MATH 1131Q and MATH 1070Q or MATH 1132Q; STAT 1000Q or 1100Q; open only to business majors of junior or higher status. May not be taken out of sequence after certain MKTG or BADM courses.
Grading Basis: Graded
This course provides an introduction to key marketing principles and the foundation for advanced marketing electives. Students learn to explain the role of marketing in organizations, evaluate strategies and formulate recommendations. Students gain experience in using data to develop and effectively communicate marketing decisions.
Last Refreshed: 26-APR-24 05.20.16.357506 AM
| Enrollment Data | Section | Class Number | Notes | Instructor | Enrollment | Session | Instruction Mode |
|---|---|---|---|---|---|---|---|
| 1243 10824 1 002D | 002D | 10824 | Kan, Christina Pancras, Joseph |
3/5 | Reg | Online Asynchronous | |
| 1243 10827 1 006D | 006D | 10827 | Kan, Christina Pancras, Joseph |
4/5 | Reg | Online Asynchronous | |
| 1243 10830 1 010D | 010D | 10830 | Kan, Christina | 7/7 | Reg | Online Asynchronous | |
| 1243 10833 1 014D | 014D | 10833 | Kan, Christina | 5/7 | Reg | Online Asynchronous | |
| 1243 12093 1 331 | 331 | 12093 | Srinivasan, Narasimhan | 14/16 | Reg | Online Synchronous | |
| 1243 12094 1 332 | 332 | 12094 | Srinivasan, Narasimhan | 2/2 | Reg | Online Synchronous | |
| 1243 12095 1 332D | 332D | 12095 | Kan, Christina Srinivasan, Narasimhan |
2/2 | Reg | Online Asynchronous | |
| 1243 12499 1 701 | 701 | 12499 | Srinivasan, Narasimhan | 23/24 | Reg | Online Synchronous | |
| 1243 12500 1 702 | 702 | 12500 | Srinivasan, Narasimhan | 0/2 | Reg | Online Synchronous | |
| 1243 12501 1 702D | 702D | 12501 | Kan, Christina Srinivasan, Narasimhan |
0/2 | Reg | Online Asynchronous | |
| 1243 12880 1 882D | 882D | 12880 | Kan, Christina Harris, Wynd |
0/1 | Reg | Online Asynchronous |