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3101. Introduction to Marketing Management

Also offered as: BADM 3750

3.00 credits

Prerequisites:

Grading Basis: Graded

This course provides an introduction to key marketing principles and the foundation for advanced marketing electives. Students learn to explain the role of marketing in organizations, evaluate strategies and formulate recommendations. Students gain experience in using data to develop and effectively communicate marketing decisions.


Last Refreshed: 20-DEC-24 05.20.17.275138 AM
To view current class enrollment click the refresh icon next to the enrollment numbers.
Section Class Number Notes Instructor Enrollment Session Instruction Mode
006D 9098 Kan, Christina
Roy, Sandip
2/5 Reg Online Asynchronous
010D 9102 Kan, Christina 5/7 Reg Online Asynchronous
012D 9105 Kan, Christina 6/7 Reg Online Asynchronous
016D 9109 Kan, Christina
Ryan, William
3/5 Reg Online Asynchronous
332D 9112 Kan, Christina
Sottile, Gregory
0/2 Reg Online Asynchronous
702D 9115 Kan, Christina
Bailey, Heidi
0/2 Reg Online Asynchronous
882D 9118 Kan, Christina
Harris, Wynd
1/2 Reg Online Asynchronous