Spring 2025
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3757. Strategic Brand Management
Also offered as: MKTG 3757
3.00 credits
Prerequisites: MKTG 3101 or BADM 3750; open only to non-business students of junior or higher status.
Grading Basis: Graded
This course provides an introduction to building, leveraging, and enhancing brand equity and making strategic brand decisions. Students learn to design brands, build brand communities, measure brand performance, manage a brand portfolio, and conduct brand assessments.
Last Refreshed: 21-FEB-25 05.20.19.779473 AM
| Enrollment Data | Section | Class Number | Notes | Instructor | Enrollment | Session | Instruction Mode |
|---|---|---|---|---|---|---|---|
| 1253 9167 1 331 | 331 | 9167 | Harris, Wynd | 2/2 | Reg | Online Synchronous | |
| 1253 9168 1 701 | 701 | 9168 | Harris, Wynd | 1/1 | Reg | Online Synchronous | |
| 1253 9169 1 881 | 881 | 9169 | Harris, Wynd | 3/4 | Reg | Online Synchronous |