Spring 2024
Click a course to see details such as class number.
Click to see the list of available syllabi - Contact the instructor directly for courses that do not have a syllabus link.
Are you interested in becoming a Non-degree or Visiting Student?
See: Non-degree page.
Instructors, to include a link to your class syllabus, see: "Providing Syllabus Links to eCampus for Online Course Listing Pages."
Register for courses in Student Admin.
3757. Strategic Brand Management
Also offered as: BADM 3757
3.00 credits
Prerequisites: MKTG 3101 or BADM 3750; open only to business majors of junior or higher status.
Grading Basis: Graded
This course provides an introduction to building, leveraging, and enhancing brand equity and making strategic brand decisions. Students learn to design brands, build brand communities, measure brand performance, manage a brand portfolio, and conduct brand assessments.
Last Refreshed: 25-APR-24 05.20.27.822686 AM
Enrollment Data | Section | Class Number | Notes | Instructor | Enrollment | Session | Instruction Mode |
---|---|---|---|---|---|---|---|
1243 10853 1 001 | 001 | 10853 | Harris, Wynd | 9/10 | Reg | Online Synchronous | |
1243 12192 1 331 | 331 | 12192 | Harris, Wynd | 5/5 | Reg | Online Synchronous | |
1243 12625 1 701 | 701 | 12625 | Harris, Wynd | 8/8 | Reg | Online Synchronous | |
1243 13063 1 881 | 881 | 13063 | Harris, Wynd | 10/10 | Reg | Online Synchronous |